Niche market is the practice of dividing the large market into small specialized areas for which particular and different products are made for earning more profits but mainly it focuses on the wants and needs of consumers. According to the given definition we can categorize Halal Cosmetics from Halal Industries as one of the Niche market which specializes in Halal beauty products. It is expected that in coming 2021, this niche market will receive $81 billion as income which will attract and involve new investors in the market.

To your notice , the western countries has a good number of Muslim population out of which there are many leading producers and exporters of Halal cosmetics all over the world . One of the best examples to add is Amara cosmetics which were launched in 2011. The founder of this brand Shamalia Mohamed wanted to create such a Halal cosmetic brand which Muslim population could trust with their eyes closed and she succeeded by creating and selling its Halal cosmetics to Muslim population in the United States and all over the globe by providing the Halal certificate. One of the renowned Market Research and development wing named Technavio has stated that the sales of Halal cosmetics in the US has increased to 80% every year. Further its states the more Muslim population the more is the demand and supply of Halal cosmetics. According to a survey, the number of Muslim’s make up has been 23% around the world which is expected to increase steadily to around 2.8 billion people in the year 2050.

Halal Cosmetics came in the market based on the Islamic principles of not using animal derived ingredients, alcohol, etc.  Instead they use plant based products .Thus, it doesn’t only attract Muslims but also other ethically conscious communities and people who are against the use of these animal derived ingredient products but also are vegans and vegetarians. PHB and INIKA are examples of Halal and plant-based cosmetic product brands.

Considering why the Halal Cosmetics came in the market, we think that it has outgrown its specialization in the niche market and it can be truly stated the Niche market of Halal Cosmetics will reach to more success because as the Muslim population will increase the demand for Halal Expo Cosmetics will also increase in the trade economy.